Live Your Values with One and Three Co-Founders Andreea Niculescu + Laura Swapp
Seasons leadership podcast
The women in leadership podcast

Live Your Values with One and Three Co-Founders Andreea Niculescu + Laura Swapp

Season
3
| Episode
14
7/13/2022
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Learn from the Co-Founders of One and Three Andreea Niculescu and Laura Swapp. One and Three asserts: “We blur the lines between brand, creative and social impact strategies to make the world a more beautiful and connected place.” 
 
 Join Seasons Leadership Co-Founders Debbie Collard and Susan Ireland as they interview Andreea and Laura about being leaderly, the importance of getting to know yourself, cultivating a fandom of support and living your values.

Show Notes:
(1:09) Susan introduces Andreea Niculescu and Laura Swapp and their incredible backgrounds. Andreea and Laura share how One and Three came to be.

Little “l” – being leaderly (9:33)
Andreea and Laura share their individual views on leadership and the things that are important to them. Andreea shares how she has viewed leadership through the little “l.” Laura talks about the importance of love. The leaders talk about how everyone is a leader to somebody. Susan introduces the concept of the responsibility we all have to lead. The leaders agree that irrespective of title people gravitate towards people who exhibit themselves with truthfulness.
 
Being friends with yourself (17:59)
The leaders share their observations about self-reflections and Andreea encourages listeners to imagine a world if we were taught to look inward and pay attention to what we are made of at the individual level and collectively. Andreea shares the story for how the “Live Your Values Deck” came to be – as a creative and fun starting point for a conversation with ourselves. Laura testifies to the power of “putting language to what you value as a lens.” The leaders agree that things can be messy when they are just in your head and the importance of putting things down on paper.

Show break (25:42) – Learn about professional coaching with Seasons Leadership

90-days activity challenge (27:18)
Andreea takes listeners through the questions to ask yourself to start the 90-day reflection process called Brand Strategy for One: Start with what are your values? Then write your interests and capture your aspirations. Next ask these 6 questions: What do I love? What do I hate? What am I great at? What do I suck at? (Andreea emphasizes that the flip is so vital) what matters to me? And what doesn’t matter to me?

Susan and Debbie commit to taking on the challenge for summer (look for more on this in a future episode!) Laura shares the importance of doing this exercise more than once – how major life events and moments offer a chance to revisit and refresh. The leaders talk about how this value work and “forced prioritization” is a gift and how to meet in the middle with others.
 
Cultivating a fandom of support (37:15)
The leaders talk about life as a process of evaluation and growth. They share the leaders that have inspired them throughout their journey. The conversation turns to the importance of creating partnerships and supportive networks to sustain you. Susan brings up the loneliness of leadership many leaders experience and how working on relationships makes life a lot easier.
 
Final Advice (48:47)
Andreea and Laura share their advice for listeners at the end of part 1 of the discussion (they have promised to join us for a part 2!). Andreea outlines three things all leaders should do, and it is back to powerful basics. Laura emphasizes the importance of “knowing yourself.” Debbie and Susan recap their discussion with Andreea and Laura.
 
Resources
The "Live Your Values Deck"

one and three | Seattle, USA | Brand and Social Impact Strategy Consulting

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